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...Since 1994
Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Our first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But our founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since we’ve tried to build bikes that allow riders to go further, faster, and higher, for longer.
The newest version of the Hightower remains our greatest hits of engineering - now further refined and bottled into our most all-terrain of bikes. Big on wheels, medium on travel, short on fuss, this is the do-it-all model that does it over and over again
The 5010 turns obstacles into features. Its nimble, poppy feel makes even the most mundane rides feel like they're loaded with features to hop, skip and jump over. It's the kind of bike that makes new trails feel as familiar as the back of your hand.